7 Steps to Follow in 2020 for Becoming an Influencer

Oct 10, 2023 | Social Media Influencer | 36 comments

7 Steps to Follow in 2020 for Becoming an Influencer




How To Become An Influencer 2020 | 7 STEPS to FOLLOW!

In the age of social media dominance, becoming an influencer has become a highly sought-after career option. With the ability to command attention and sway opinions, influencers are changing the digital landscape and redefining the way brands connect with their audience. If you have aspirations of becoming an influencer in 2020, here are seven steps to follow in order to achieve your goals.

Step 1: Define Your Niche
Before you embark on your influencer journey, it is crucial to identify your niche. What are your passions and interests? What unique perspective or expertise can you offer? Finding your niche will help you stand out amidst the saturated influencer market and will attract an audience that resonates with your content.

Step 2: Create Compelling Content
In order to capture and retain your audience’s attention, you must create compelling, high-quality content. Whether it’s in the form of captivating photos, engaging videos, or thought-provoking blog posts, focus on consistently providing value to your audience. Experiment with different formats and find the ones that work best for you and your niche.

Step 3: Be Authentic and Genuine
Authenticity is the key to building a loyal following. Be yourself and let your personality shine through your content. Your audience wants to connect with a real person, so allowing them to see the real you will help establish trust and credibility.

Step 4: Engage with Your Audience
One of the defining characteristics of influencers is their ability to engage with their audience. Respond to comments, messages, and DMs promptly. Take the time to build relationships with your followers, as this will create a sense of community around your brand.

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Step 5: Collaborate with Others
Collaborating with other influencers or brands can greatly expand your reach and exposure. Look for opportunities to collaborate on projects, guest post on other blogs, or cross-promote each other’s content. Collaboration enhances your credibility and introduces you to new audiences who may not be familiar with your work.

Step 6: Utilize Social Media Platforms Effectively
Building a presence on multiple social media platforms is essential for becoming an influencer. Each platform has its own strengths and user base, so it’s important to tailor your content accordingly. Whether it’s Instagram, YouTube, TikTok, or Twitter, be consistent with your posting schedule and engage with your audience on each platform.

Step 7: Network and Attend Industry Events
Networking is crucial for establishing connections within the influencer industry. Attend conferences, events, and meetups to meet other influencers, brands, and industry professionals. Building relationships offline can open doors to collaboration opportunities, sponsorships, and collaborations that will help elevate your influencer status.

Becoming an influencer is by no means an overnight process, as it requires dedication, consistency, and hard work. However, if you follow these seven steps and stay true to your niche and audience, you can position yourself for success as an influencer in 2020 and beyond. So, take the leap, embrace the digital era, and start carving your path as a digital influencer.


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36 Comments

  1. Sidewalker Daily

    Are you working to become an Influencer? We want to hear about your journey and thoughts in the comment below!

    Reply
  2. ilbs ilbs

    Hi great vid, I didn’t watch till the end…. But do you offer coaching?

    Reply
  3. Cecilia

    I really enjoy your videos !!! Thanks

    Reply
  4. MissArtisticSasnuhy

    Thank you Nina as always great tips! I too am an influencer in a developing country Armenia and I listen to the experts from the western world so that I can integrate it into OUR culture and society.

    Reply
  5. GlassLegend#

    then how u cope with out of nowhere,. ya just burnout of your contents cuz it totally drained u off every single ounces of your positive enerrgy?.. not sayin im there yrt but im just thinkin ahead

    Reply
  6. Molly Donlan

    How do you know what to charge as an influencer??

    Reply
  7. lubbiemoon1

    What camera do you use and what program do you use to edit?

    Reply
  8. Jess Armande

    I dont know whether I should go the influencer route (like my name) or a brand route. How do I figure that out?

    Reply
  9. Carmilla

    I just today discovered your content and it is among the best in working on the business of this whole shindig, Many thanks to you and your team.

    Reply
  10. Ty C

    I'm keen on exploring being a Fashion Influencing, so glad I stumbled on this channel 1st!!!

    Reply
  11. Abby Zain

    Hi I'm doing a weekly live fB videos to connect with my follower to promote my services and products PuteriPakma brand , thank you for this informative videos…

    Reply
  12. Kodie Carter

    can you become an influencer as a teenager?

    Reply
  13. Teniola Bakare

    Do you work with blank creators and ppl In the UK?

    Reply
  14. Margaret_Yumi

    Thank you so much for this information. I would like to be an influencer in Education.,❤️❤️

    Reply
  15. Caleb Dusart

    Hey I've just filled out your survey and registered for the free resources , i hope to gain more information and help from you guys!

    Reply
  16. Waqas Ahmed

    Thanks for this video, really helpful. My dream is to become a influencer within the motorbike industry/enthusiasts. There are so many different ways you can go about it and its the same case when it comes to monetization which gets me confused all the time. Your video helped me clarify a few things. The main thing for me now is to start!

    Reply
  17. louise yeye

    I have started to become an instagram influencer focusing on fashion but it's so hard to boost my following as there are so many rivals but i put my all into photos and I have a passion for fashion.

    Reply
  18. Nate Sa

    Wonderful advices! Thanks a lot Nina! Stay Safe!

    Reply
  19. Laritas World

    Thank you so much for this video!! This is where I have gone wrong.. since 2011 I have been trying with no breakthrough but it’s bc i have made it my *hobbie

    Reply
  20. Lolmine Vgm

    Your video starts are really cool, so I really want to ask in which program are you doing this cool videos?So,I really sorry for some mistakes, cuz, I am from another country. Thx for your videos and incredible apps!

    Reply
  21. kevin c

    I feel like I have pretty good engagement but I must be doing something wrong on my fitness Instagram @kcsafety27 because so far i havent landed any sponsors or maybe I need to reach out to more brands

    Reply
  22. Oliver Online

    I am working on becoming a content creator, maybe influencing once the craziness of this pandemic has toned down.

    The only thing I am currently still just struggling on is my niche. I have a few, fashion, grooming and travel. I'm at a cross road as I want to focus on one and master one to stand out.

    Reply

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