A Comprehensive Beginner’s Guide to Selling on Amazon FBA in 2021

Oct 10, 2023 | Amazon FBA | 33 comments

A Comprehensive Beginner’s Guide to Selling on Amazon FBA in 2021




How to Sell on Amazon FBA For Beginners [2021 FULL Guide]

Selling products on Amazon has become a popular way for individuals and businesses to earn income. With the Fulfillment by Amazon (FBA) program, sellers can take advantage of Amazon’s vast customer base, shipping and customer service infrastructure, and powerful marketing tools. If you’re new to selling on Amazon and want to get started with FBA, this comprehensive guide will walk you through the process step by step.

Step 1: Research and Product Selection
Before you can start selling on Amazon, you need to find profitable products to sell. Conduct market research to identify high-demand products with minimal competition. Look for items that are lightweight and small in size to keep shipping costs down. You can use tools like Jungle Scout, Helium 10, or MerchantWords to analyze product trends, search volumes, and competitor metrics.

Step 2: Create an Amazon Seller Account
To start selling on Amazon, you’ll need an Amazon Seller Account. Visit sellercentral.amazon.com and sign up for either an Individual or a Professional Selling Plan. The Individual plan is suitable if you plan to sell fewer than 40 items per month, while the Professional plan is better for high-volume sellers. The Professional plan incurs a monthly subscription fee but offers additional benefits like access to more advanced selling tools.

Step 3: Set up your Amazon FBA Account
With your Amazon Seller Account, you can now create an Amazon FBA account. Navigate to the “Inventory” tab in Seller Central and click on “Manage FBA Inventory.” Follow the prompts to set up your FBA account, including linking your Seller Account to the FBA program.

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Step 4: Source Products and Prepare for Shipment
Once you have identified the products you want to sell, you’ll need to source them from reliable suppliers. Consider using platforms like Alibaba, Global Sources, or even retail arbitrage to find products. Ensure that the products comply with Amazon’s guidelines and are not restricted or prohibited. Prepare your products for shipment by labeling them with unique UPC/EAN codes or Amazon’s FNSKU labels.

Step 5: Create Listings and Optimize Product Content
To sell successfully on Amazon, you’ll need compelling product listings. Use high-quality product images and write persuasive, keyword-rich titles and descriptions. Optimize your product content using relevant keywords to improve its visibility in search results. Ensure that your product listings adhere to Amazon’s guidelines to avoid potential issues.

Step 6: Ship Your Products to Amazon Fulfillment Centers
Once your products are ready, you’ll need to ship them to Amazon’s fulfillment centers. Create a shipment plan in Seller Central and follow the instructions to print shipping labels and packaging slips. Safely package your items and ship them to the designated fulfillment centers. Amazon will take care of storing, picking, packing, and shipping the products to customers once they’re received.

Step 7: Monitor and Optimize your Listings
After your products are live on Amazon, you should monitor their performance regularly. Keep an eye on sales, customer feedback, and customer inquiries. Amazon provides various analytics tools, including Seller Central’s Performance Dashboard, to help you track your sales and manage your inventory. Optimize your listings based on customer feedback and market trends to improve your sales.

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Step 8: Promote and Market your Listings
To boost your sales, consider using Amazon’s promotional tools and advertising options. Amazon offers programs like Lightning Deals, Coupons, and Promotions, which can help attract customers. Additionally, you can leverage Amazon’s pay-per-click advertising platform, Sponsored Products, to drive more traffic to your listings. Experiment with different marketing strategies to find the most effective ones for your products.

Remember, building a successful business on Amazon takes time and effort. Continuously educate yourself about Amazon’s policies and selling techniques to stay ahead. Stay competitive by monitoring your competitors and adapting your strategies accordingly. With dedication and perseverance, you can establish a thriving business on Amazon using the FBA program. Happy selling!


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33 Comments

  1. JBusyiOfficial

    Simple but not simplistic. Appreciate the straightforward and genuine advice. More of this kind of useful content please!

    Reply
  2. Ja Rule

    When i hear people say "passive income" i check out mentally. Passive income doesn't exist. You either work hard or you don't make money…period.

    Reply
  3. Fi

    6:15 jungle scout
    13:28 Amazon seller start

    Reply
  4. Mobile Therapeutics By Shanique

    What's the address in the States to ship to? I need help with this. I didn't hear you mention this important piece of information

    Reply
  5. jake dillon

    1.4 million people watched this video. I seriously wonder how many people actually started to make money with amazon FBA after this. Not saying that this video is bad, I hold high respect for Charlie Chang but I feel like lots of people watched this , tried , and gave up. I hope everyone who seriously is dedicated and cares doesn't give up.

    Reply
  6. YuZhongFallenAngel

    How to bring product from alibaba and go through the customs?? Well tell us lol

    Reply
  7. YuZhongFallenAngel

    Why took a long explanation on the comparing of proudcts. Just go straight to how

    Reply
  8. Dave Smith

    Good morning! Great video excellent information! One question. When you’re first starting out, you obviously don’t have any reviews. But you did make a comment that you will still make some money. Just not at the same rate or volume that a product with lots of reviews would make. My question is how many reviews with a product like the resistance bands have to have before you start seeing noticeably increased order volume?

    Reply
  9. Raul Romero

    Year-over-year inflation stood at 6.5% in December 2022—the lowest that figure has been in more than a year. Inflation was in line with what economists expected and gave many of them a reason to believe that the peak of inflation may be behind us. I have approximately $150k stagnant in my port_folio that needs growth. What is the best way to take advantage of this downturn?

    Reply
  10. LizaBtch

    Question, how do you know what’s trending? I’m looking at starting this process myself however I don’t want to buy for example socks but it’s not trending so my sales won’t be as successful

    Reply
  11. Geof B

    Nice video ..very clear and easy to understand..thankyou

    Reply
  12. Brady tom

    Just make product that people want and get a factory in China to make it…. Watta cinch…. dingdong…. All the money he makes r from this BS preachery

    Reply
  13. Fabian Wolfgang

    How much do you need to start selling on Amazon? Like for the first months where you don’t make any income

    Reply
  14. CHOSENONE

    Thank you so much for all the tips mate was amazing help but one question when you do find a Product how many items would you recommend buying when you first start should you start small or go all in with your money and buy big big bulk or little thank you

    Reply
  15. Julie Nysted

    Wich plan of jungle scout are you using in the video ?

    Reply
  16. F R

    Good video but missing: initial cost? Best place to buy goods? Logistics, where to store your merchandise? How amazon ship and sells your stuff and the profit margin how at the end is calculated after all fees taken by amazon (box, supplies, etc) is a global profit calculated or after taxes and fees? I felt you want to focus on a small brainwash about your elastic brand rather than do the business point from scratch to the delivery thank you note to the customer

    Reply
  17. Aayush Sapkota

    Help me to sell me in Amazon. FBA but my country don’t have warehouse . How listings or sell

    Reply
  18. Princess Nikki

    This gives me hope i struggle with doubting myself all the time and depression i really wanna take risks this year

    Reply
  19. manuella numfor

    Can someone sell clothes as well please cause you just mentioned utensils,sport stuff

    Reply
  20. Uptowndunker

    All this sounds like I’m selling out my country

    Reply
  21. Sumon Mondul

    Ich habe auch eine buch gestern bekommen.

    Reply
  22. Sahil K

    Great opportunity to make money but the only challenge is to choose the right product

    Reply
  23. jeff honorat

    I need to know how to start, what I'm supposed to do exactly

    Reply
  24. Joshua Gonzalez

    I do reccomend watching Charlie's video and best thing you don't have to invest any money to watch his video is completely free!!!!

    Reply
  25. Mel P

    Been interested to start an FBA biz, you have made it so easy to understand. Thank you!

    Reply
  26. Tate McClellan

    what if u want to to start out with no money and u can’t do private labeling at first

    Reply
  27. K T

    Is there any impossible can I meet you once?

    Reply
  28. Rex's World

    i m from canada. so do i setup selling accounts to sell in amzn USA or amzn canada?

    Reply
  29. Aqua

    Alibaba takes care of Quality Control as well?

    Reply

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