In recent years, being an influencer has become a highly coveted career choice for many individuals. The allure of being able to create content on social media platforms, showcase your lifestyle, and have the potential to reach a large audience is a dream for many. However, the competition in the influencer space is fierce, and it can be challenging to stand out and secure brand deals as a small creator. But fear not, as we have some tips that are sure to help you become an influencer and get paid brand deals in 2024.
1. Define your niche: To become an influencer, it’s essential to find your niche and create content that sets you apart from others. Choose a specific topic or area of interest that you are passionate about and have expertise in. This will help you attract a dedicated audience who is interested in what you have to say.
2. Create high-quality content: In the world of social media, content is king. Invest in a high-quality camera, lighting equipment, and editing software to ensure that your content is visually appealing. Consistency is key, so make sure to post regularly and engage with your audience to keep them coming back for more.
3. Engage with your audience: Building a loyal following is crucial to becoming an influencer. Respond to comments, messages, and questions from your followers to create a sense of community and connection. Show appreciation for their support and make them feel valued.
4. Collaborate with fellow creators: Collaborating with other influencers in your niche is a great way to expand your reach and attract new followers. Look for opportunities to collaborate on content, events, or campaigns that align with your brand and values.
5. Pitch yourself to brands: Don’t be afraid to reach out to brands that you admire and pitch yourself as a potential collaborator. Create a compelling media kit that showcases your work, audience demographics, and engagement metrics to demonstrate your value as an influencer. Be professional, persistent, and open to negotiation to secure paid brand deals.
6. Stay authentic and true to yourself: In the saturated world of social media, authenticity is key. Stay true to your values, beliefs, and personality to build trust with your audience and establish yourself as a reputable influencer. Avoid promoting products or brands that you don’t genuinely believe in, as this can damage your credibility and reputation.
Becoming an influencer and securing paid brand deals as a small creator may seem daunting, but with dedication, hard work, and a strategic approach, it is entirely achievable. Follow these tips, stay consistent, and don’t be afraid to think outside the box to set yourself apart from the competition. With persistence and perseverance, you can turn your passion for creating content into a lucrative career as an influencer in 2024.
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Maybe just a few things to mention, the video is great and covers pretty much all, so it's impossible to cover all niche cases.
-inform yourself if your country/state requires you to pay taxes on received gifts, which then usually requires an invoice sent by the company with the value of the goods you received. You don't want to learn about that when the taxman knocks after going through all of your videos
-it's totally fine to undersell yourself if you expect a longterm and fruitful relationship with the other side. I am only mentioning this because there is a strong narrative in creator communities to keep prices high as everyone would benefit from that, but you do what works best
-prices are adjusted based on the customer and less on you, that doesn't mean you have to accept it, but not everyone can pay as much
-inform yourself about conventional prices in your fields, e.g. on YouTube a typical CPM for an ad-segment is $15, for a video $25, but that is often higher in better paying categories. So that refers to a value per 1000 views you usually get and sponsors rarely reach the same amount as usual videos, but they buy the place that another video would usually get
-a gift is worthless if you have no use for it or can't sell it. Just because it sounds good doesn't mean you actually benefit from it
-affiliate links are one of the most used ways to farm creators, be very cautious with them and if you can, try to get a flat rate fee with a % of the sales instead of just a % of the sales. I only did it a few times, and in a majority of them something got messed up and/or numbers were reported wrong, which I only figured out later when subscribers talked about buying something but I saw no money coming in
-offer deals. Usually you get contacted and either presented with a rate, or get asked for your rate. Offering a deal alongside with the normal rate (like 3 videos for 20% less or something) often lead to sponsors either taking that deal, or they would later come back after the initial sponsorship was done to take that deal
-and this is now my personal tip and everyone does that different: stay true to what you usually create. I make gaming content and only take very selective full video sponsorships that fit what I do, not just "gaming" but it has to fit the genre. Ad segments are a bit different and they can be anything I see a fit for the audience for, so something like energy drinks, VPN, food or such, more general things. But point being it makes sense. If something doesnt fit, people will not watch it and it will be a bad experience for you and the sponsor. The sponsor will pay and won't even mention anything, but it's most likely the last time you heard from them, though only if it's not within reason (as in, yes it's normal to have videos/content perform differently and they know that too)
thank you for this!! love how real and relatable this video is
You broke this down so seamlessly. Thank you for sharing your knowledge!
super amazing video! im an artist/musician, would love to know if you have any insight on the music industry