Becoming an Influencer: The Ultimate Guide PART 2 | Understanding influencer terms, securing & negotiating brand deals, creating rate cards

Nov 23, 2024 | Social Media Influencer | 0 comments

Last time, we talked about the steps you need to take in order to become an influencer. But once you have built up a following and established yourself as an influencer, the next step is securing brand deals and negotiating rates. In this article, we will delve into influencer terms, how to secure and negotiate brand deals, and the concept of rate cards.

Influencer Terms:

Before diving into securing brand deals, it is important to understand some key influencer terms. Some of these terms include:

1. Engagement rate: This is a measure of how engaged your audience is with your content. It is calculated by dividing the total number of likes, comments, and shares by your total number of followers.

2. Reach: This refers to the number of people who see your content. It can be measured by the number of views, impressions, or unique visitors to your content.

3. CPM (cost per mille): This is a pricing model used by advertisers to determine the cost of reaching 1,000 people with their advertisement. It is calculated by dividing the total cost of the advertisement by the total number of impressions, and then multiplying by 1,000.

Securing and Negotiating Brand Deals:

Once you have a good understanding of these influencer terms, you can start reaching out to brands for collaboration opportunities. Here are some tips for securing and negotiating brand deals:

1. Do your research: Before reaching out to a brand, make sure to research their products or services and see if they align with your personal brand. This will make your pitch more compelling and increase your chances of securing a deal.

2. Be professional: When reaching out to brands, make sure to present yourself in a professional manner. Include a media kit with information about your audience demographics, engagement rate, reach, and any previous collaborations you have done.

3. Negotiate rates: When negotiating rates with a brand, make sure to consider factors such as your engagement rate, audience demographics, and the amount of effort required for the collaboration. You can also use rate cards as a guide for pricing your services.

Rate Cards:

A rate card is a document that outlines your pricing and services for potential brand collaborations. It typically includes information such as your rates for sponsored posts, stories, videos, and other types of content, as well as any additional services you offer such as event coverage or long-term partnerships.

Rate cards can be a helpful tool for both influencers and brands as they provide transparency and clarity on pricing and services. They can also serve as a starting point for negotiations and help to ensure that both parties are on the same page when it comes to expectations.

In conclusion, becoming an influencer is not just about creating content – it also involves understanding key influencer terms, securing and negotiating brand deals, and creating rate cards. By following these tips and being proactive in reaching out to brands, you can successfully monetize your influence and turn your passion into a profitable career.