Five Criteria for Selecting Products for Amazon FBA – Part 1

Aug 14, 2024 | Amazon FBA | 1 comment

Amazon FBA (Fulfillment by Amazon) has quickly become a popular business model for online sellers. With the convenience of having Amazon handle storage, packing, shipping, and customer service, many entrepreneurs are turning to FBA to streamline their operations and reach a wider customer base.

When looking for products to sell on Amazon FBA, it’s important to consider certain criteria to ensure success. In this article, we will discuss five key product criteria for Amazon FBA.

1. High demand and low competition

One of the most important factors to consider when choosing a product for Amazon FBA is the level of demand and competition. You want to find a product that has a high demand but with relatively low competition. This will help increase your chances of getting your product noticed by customers and generating sales.

To determine demand and competition, you can use tools like Jungle Scout or Helium 10 to analyze keywords, search volume, and competitor data. Look for products that have a steady demand and are not oversaturated with sellers.

2. Lightweight and durable

Since Amazon charges fees based on the size and weight of the products you sell, it’s important to choose products that are lightweight and durable. Lightweight products are cheaper to ship and store, which can help lower your overall costs and increase your profit margins.

Additionally, you want to ensure that the products you choose are durable and can withstand the rigors of shipping and handling. Products that are easily damaged or prone to breakage can lead to negative reviews and returns, which can hurt your seller reputation.

3. Evergreen and trending products

When selecting products for Amazon FBA, it’s important to choose a mix of evergreen and trending products. Evergreen products are timeless and have a consistent demand year-round, while trending products are popular for a limited time but can generate high sales volume.

By offering a combination of both evergreen and trending products, you can attract a wide range of customers and capitalize on different market trends and seasons. This can help diversify your product offerings and minimize the risk of relying too heavily on one type of product.

4. Profit margin and pricing

Another important criteria to consider when choosing products for Amazon FBA is the profit margin and pricing. You want to select products that have a high enough profit margin to cover your expenses and generate a healthy profit.

Consider all of the costs associated with selling on Amazon, including product sourcing, shipping, storage fees, advertising, and Amazon’s referral and fulfillment fees. By accurately calculating your costs and setting competitive pricing, you can ensure that you are making a profit on each sale.

5. Branding and differentiation

In a crowded marketplace like Amazon, it’s important to differentiate your products from the competition and build a strong brand presence. Consider adding unique features, designs, or branding elements to your products to make them stand out to customers.

By creating a distinct brand identity and offering products that provide value and quality, you can build customer loyalty and encourage repeat purchases. Invest in professional product photography, packaging, and product descriptions to showcase your products in the best light and attract customers to your listings.

In conclusion, selecting the right products for Amazon FBA is crucial to the success of your online business. By considering these five product criteria – high demand and low competition, lightweight and durable, evergreen and trending products, profit margin and pricing, and branding and differentiation – you can increase your chances of finding profitable products to sell on Amazon FBA. Stay tuned for Part 2 of this article, where we will discuss more product criteria for Amazon FBA.