Guide to Listing Products on Amazon Seller Central: FBA & FBM | 2024

Feb 14, 2024 | Amazon FBA | 0 comments

Amazon is one of the largest online marketplaces in the world, and listing your products on Amazon Seller Central (Fulfillment by Amazon and Fulfillment by Merchant) can help you reach a larger audience and increase your sales. Whether you’re a seasoned seller or just starting out, knowing how to list a product on Amazon Seller Central is essential for success in the e-commerce industry in 2024.

Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) are two popular ways for sellers to list their products on Amazon. FBA allows sellers to store their products in Amazon’s fulfillment centers, and Amazon takes care of picking, packing, and shipping the products to the customers. On the other hand, FBM means that the seller is responsible for the fulfillment process, including storing, packing, and shipping the products themselves.

Here’s a step-by-step guide on how to list a product on Amazon Seller Central, whether you’re using FBA or FBM:

1. Create an Amazon Seller Central account: If you don’t have one already, sign up for an Amazon Seller Central account. You’ll need to provide some basic information about your business, such as your company name, contact information, and bank account details for payments.

2. Choose your fulfillment method: Decide whether you want to use FBA or FBM to fulfill your orders. Keep in mind that FBA comes with additional fees for storage and fulfillment, but it can also help you reach more customers with Amazon Prime eligibility.

3. Add a new product listing: Once you’re logged into your Seller Central account, navigate to the “Catalog” tab and select “Add Products.” You can then search for the product that you want to list or create a new product listing from scratch.

4. Provide product details: Fill in all the necessary details about your product, such as the product name, description, brand, UPC or EAN, and any additional attributes. Make sure to provide accurate and detailed information to help customers make an informed purchasing decision.

5. Set your price and quantity: Decide on the price for your product and indicate how many units you have available for sale. You can also choose whether you want to offer your products with Prime shipping (for FBA listings) or set your own shipping options (for FBM listings).

6. Upload product images: High-quality images can make a significant impact on a customer’s purchasing decision. Upload clear and professional product images that showcase your product from different angles.

7. Review and submit your listing: Before submitting your product listing, double-check all the information to ensure that it’s accurate and complete. Once you’re satisfied with your listing, click “Save and finish” to submit it to Amazon for review.

8. Manage your listings: After your product is listed on Amazon, you’ll need to monitor and manage your listings regularly. Keep track of your inventory levels, respond to customer inquiries, and optimize your product listings to improve visibility and sales.

In conclusion, listing a product on Amazon Seller Central, whether using FBA or FBM, requires attention to detail and a thorough understanding of the platform’s requirements and best practices. By following the steps outlined in this article, you can list your products on Amazon and maximize your selling potential in 2024.