How To Set Amazon Strikethrough Price | Amazon FBA Sale Price

Setting the right price for your products on Amazon is crucial for attracting customers and driving sales. One effective pricing strategy on Amazon is the use of Strikethrough pricing, which displays the original price of a product crossed out with the sale price displayed next to it. This can create a sense of urgency and encourage customers to make a purchase.

Here are some steps to help you set an Amazon Strikethrough price for your products:

1. Log in to your Amazon Seller Central account.

2. Click on the “Inventory” tab and select “Manage Inventory”.

3. Find the product for which you want to set a Strikethrough price, and click on the “Edit” button next to it.

4. Scroll down to the “Offer” section and locate the “Price” field.

5. Enter the original price of the product in the “Sale Price” field. This will be the price that is crossed out and displayed as the original price.

6. Enter the sale price in the “Sale Price” field. This will be the discounted price that is displayed next to the original price.

7. Check the box that says “Show Original Price on Strikethrough” to ensure that the original price is displayed with a Strikethrough.

8. Click on the “Save” button to apply the changes.

It’s important to note that setting a Strikethrough price is only available to Amazon FBA (Fulfillment by Amazon) sellers. If you are not an FBA seller, you can still manually adjust your prices to create a sense of urgency and highlight discounts.

When setting your sale price, make sure it is competitive with other sellers on Amazon and takes into account your profit margins. You can also experiment with different sale prices to see what works best for your products and attracts the most customers.

In conclusion, setting an Amazon Strikethrough price is a great way to catch the attention of customers and drive sales. By following the steps outlined above, you can effectively set and display sale prices for your products on Amazon. Remember to regularly monitor and adjust your prices to stay competitive and maximize your sales.

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