Are you struggling with high advertising costs on Amazon FBA? Are you tired of seeing your ACoS (Advertising Cost of Sales) eating up all your profits? Well, worry no more, because we have the perfect solution for you: an easy low ACoS Amazon FBA PPC strategy.
Advertising on Amazon can be a great way to boost your sales and visibility, but it can also be a budget killer if not managed properly. Fortunately, there are some simple yet effective strategies that you can implement to lower your ACoS and maximize your return on investment.
1. Focus on relevant keywords
One of the key factors that can drive up your ACoS is targeting irrelevant keywords in your PPC campaigns. These keywords may bring in traffic, but if they don’t convert into sales, they are simply a waste of your advertising budget. Make sure to regularly review your keyword list and eliminate any that are not relevant to your product.
2. Optimize your product listings
Having a well-optimized product listing can significantly improve your PPC performance. Make sure that your product title, bullet points, and product description include relevant keywords that are likely to be searched by potential customers. This will not only help your organic ranking but also improve the quality score of your PPC campaigns.
3. Use negative keywords
Negative keywords are search terms that you specify to exclude from your PPC campaigns. By adding negative keywords, you can prevent your ads from showing up for irrelevant searches, which can help lower your ACoS. Make sure to regularly review your search term reports and add any irrelevant keywords to your negative keyword list.
4. Monitor and adjust your bids
It is important to regularly monitor the performance of your PPC campaigns and adjust your bids accordingly. If you are seeing a high ACoS for a particular keyword, consider lowering the bid or pausing the keyword altogether. On the other hand, if a keyword is performing well, you may want to increase the bid to capture more traffic.
5. Test different ad formats
Amazon offers various ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Experimenting with different ad formats can help you find the best-performing one for your product. You may find that one ad format generates a lower ACoS than others, so it’s important to test and optimize your campaigns accordingly.
By implementing these easy low ACoS Amazon FBA PPC strategies, you can effectively lower your advertising costs and improve the overall performance of your campaigns. Remember to continuously monitor and optimize your campaigns to ensure that you are getting the best possible results. With a bit of tweaking and fine-tuning, you can start seeing a significant improvement in your ACoS and ultimately, your bottom line.
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I did it about 4 days ago but haven’t seem sales yet! How long does it usually takes?!
thanks man! trying this now.
Hello Trevin Thanks for the nice video. I just have a month go launched product.under cerebo i have only low few search volume keywords. Please should i go for
Waiting
I'm so glad to have found this video! I've been selling on amazon for years with nothing but advertising mediocrity. I just implemented the first strat, and need to install chrome and cerebro and get the second worked out. Planning on returning with a good story!
Hey Trevin, I did the first strategy exactly as described with the $0.12 bid. It has been running for 48 hours as of now. I've had 322 impressions and 1 click so far. I'm in the beauty/cosmetic industry, highly competitive. Should I increase the $0.12 or stick with it for a while?
Hey Trevin can we also optimise 0.12 cents same bid in manual targeting also ?
Hi Trevin, i set up the automatic sales 24 hours ago but so far still waiting for something to change. I have a spend of £0.6 only, how long will it take to work. Could we scedule a call and talk tnrough some things. I know you can help im just stuck. Thank you
when selecting products for the campaign, is it okay to put the parent asin or choose the individual child asins?
Ranking is hard, but staying ranked also. We've an average 15% profit margin on our products. We have 2 options, go for 15-20% acos in order to have a break even ads to stay ranked and we do margin on organic sales (ppc sales only here to keep rank). Or we can aim for a 10% acos to not lose money but it's risky, we can lose rank…. So on amazon it's choosing between ranking and profit :/ Any advice for this Trevin ? 😀 (because low acos mean going on lower keyword, with low traffic and i may lose my big keywords if i don't advertise enought ?)
Do you run just one of these campaigns at a time? or can you run others at the same time.
I’ve been selling on Amazon for a couple years now. But ppc has been a really big weakness for my FBA business. Looking forward to trying out new techniques and strategies. I would love to get on a call 1 on 1 sometime. Let me know if that’s possible. Thank you
Hey Trevin, so far the 12 cents strategy isn't working. The campaign is not spending at all. Probably because the bid is too low. After how long should I wait until I increase the bid or ditch this strategy completely if it's not working for our product?
im losing all my money to ppc!!!! shit is tough.
what if you are not ranking close to page one? is there a video for starting out?