The true expenses of becoming an influencer: managing budgets, bills, and accounting tasks

Dec 23, 2023 | Social Media Influencer | 24 comments

The true expenses of becoming an influencer: managing budgets, bills, and accounting tasks




In recent years, the rise of social media has given birth to a new profession – that of the influencer. With the promise of fame, fortune, and freebies, many people are lured into the world of influencing, hoping to make it big on platforms like Instagram, YouTube, and TikTok. However, what many aspiring influencers fail to realize is the actual cost of becoming one.

Budgeting is crucial when it comes to forecasting the expenses of an influencer. From purchasing the latest technology, such as a high-quality camera and lighting equipment, to investing in software for editing and graphic design, the initial costs can be quite substantial. Furthermore, creating engaging content often requires props, costumes, and sometimes even hiring a professional photographer or videographer, all of which can quickly add up.

In addition to these one-time expenses, influencers are also responsible for ongoing bills and overhead costs. For instance, maintaining a professional-looking social media presence often means incurring monthly expenses for internet and mobile data, as well as website hosting and domain registration fees. Many influencers also invest in social media management tools and services to optimize their content and grow their following, all of which come with monthly subscription costs.

Furthermore, influencers must also consider the cost of promoting their content. While organic growth is possible, many influencers choose to allocate a portion of their budget towards paid advertising, collaborations, and sponsorships to expand their reach. This might include fees for sponsored posts, affiliate marketing, and influencer marketing platforms, all of which are essential for building a successful influencer brand.

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As influencers begin to generate income through brand partnerships and endorsements, accounting becomes a crucial aspect of their business. They must keep track of their earnings, expenses, and taxes, often requiring the help of professional accountants and financial advisors. In addition, influencers also need to set aside a portion of their income for retirement savings, health insurance, and other personal financial needs, just like any other business owner.

While the potential rewards of being an influencer can be great, it’s essential to budget and plan for the actual costs involved. Whether it’s investing in the right tools and equipment or managing ongoing expenses and accounting, becoming a successful influencer is not without its financial implications. By understanding and planning for these costs, aspiring influencers can set themselves up for success in the long run.


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24 Comments

  1. @dbhart8528

    When people ask: “So, what do you do?” I respond with a blank stare: “About what?”

    Reply
  2. @jessw.6250

    I need to check out this phone thing

    Reply
  3. @stephaniesswamp

    I love how honest you always are! You dont hold back. You seem to be approachable & i think thats why most people think its. Okay to pull up a chair with you. Grant i would never do that! I know how important your space is. And theyre are some definite strange ones out there! Good for you!❤

    Reply
  4. @AudioBlk

    What kind of biscuits you been eating?

    Reply
  5. @maddogk9

    Man, I really appreciated the insight into all the questions I have in the back of my mind about pros and cons of a channel pursuit, thank you for sharing your experience

    Reply
  6. @vietv4732

    You’re the best . Those were some great pointers. We appreciate you ❤

    Reply
  7. @israeldavid7

    How much data or gigabits I need on my phone to edit videos?

    Reply
  8. @elaineshropshire1325

    It’s not society trucks women, it’s the feminists that have tricked women.
    I was a happy little bra burning women’s’ libber in the 70s, tricked into thinking I could do it all, have it all. By the late 80s I was just exhausted. And over it.

    Reply
  9. @CWalthallBrand

    When people ask you what do you do for a living say, “I’m a woman.”

    Reply
  10. @HarvestingThings

    But why but a new iPhone when you can buy a new Samsung that has a better camera?

    Reply
  11. @michaelhodges8005

    In the midst of crisis, the prodigal son in the biblical parable “came to himself” and began the long journey back to his home. No doubt in that moment he realized the error of his ways. But more fundamentally, I think he also realized that he had forgotten who he was. There, among the swine, he remembered.

    Follow your inner being…

    Reply
  12. @mercurymay39

    I really love how you break this stuff down.

    Reply
  13. @odnarlo

    When you said “your friends are your currency” I had to share this. I just was watching the Q&A for the Kill Your Darlings movie yesterday and they said exactly that. They used this quote, “pay your dues where you intend to cash them” as in making friends and building a community/circle of people that are into the same things. A good I scratch your back you scratch mine. It makes a lot of sense and it’s bad imho because you are all people that are interested/sharing in the same interests that’s all

    Reply
  14. @kingjsmooth

    Yo videos like this is how I got hooked on you.

    Reply
  15. @SelenaN0tGomez

    Can't Samsung do the similar stuff as a Iphone? Isn't just the TOP brands that people focus on when there's others that are just as great?

    Reply
  16. @OfficiallyFran

    Thank you so much for the content. You were actually 1 of the channels that finally helped me take the leap. Now I don't have a bunch of followers, but I am enjoying the journey. (Kelly Stamps said-"I'm not funny, I'm scared, you should be scared". I was like "who is this girl?" You crack me up, educate, inspire and entertain. Great Work!

    Reply
  17. @BeatrixBe

    Oh God, I'm wrapping my head around starting a YouTube channel, but it sometimes looks so scary. Accountant, manager like what?! I am so graceful for you to share theese things. No one really talks a out theese thigs so clearly. I'm a fan!

    Reply
  18. @emaurleb

    Kinda random Kelly but thank you for inspiring me to work on my youtube and being more of my authentic self, I will always remeber august of 2022 for finding your channel:)

    Reply

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