The Untold Truth about My 5-Year Journey with Amazon FBA that the Gurus Keep Secret

Sep 29, 2023 | Amazon FBA | 3 comments

The Untold Truth about My 5-Year Journey with Amazon FBA that the Gurus Keep Secret




I Tried Amazon FBA For 5 Years…Here’s What The Gurus DON’T Tell You

Amazon FBA (Fulfillment by Amazon) has become a hot topic in recent years, with many entrepreneurs turning to this online marketplace to start their own e-commerce businesses. The promise of easy money, passive income, and the freedom to work from anywhere in the world is undeniably appealing. But what are the real challenges that come with this venture? As someone who has tried Amazon FBA for five years, I can tell you that there is a lot more to it than what the gurus would have you believe.

First and foremost, let’s address the “get rich quick” mentality that often surrounds Amazon FBA. While it is true that some people have found great success in this business model, it is by no means a guaranteed path to wealth. The gurus tend to focus on the extraordinary success stories, leaving out the countless failures and struggles that most sellers face. It takes a lot of hard work, dedication, and a deep understanding of the market to make significant profits on Amazon.

One of the biggest challenges that the gurus rarely mention is product research. Finding profitable products to sell on the platform is incredibly time-consuming and requires a lot of trial and error. It’s essential to analyze competition, demand, profit margins, and customer behavior before investing in any product. Many sellers end up wasting substantial amounts of money on products that simply don’t sell well or have too much competition. It’s a tough learning curve that can lead to significant financial losses if not approached with caution.

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Another aspect that is often downplayed is the ever-changing landscape of Amazon’s policies and algorithms. The rules of the game are constantly evolving, and what worked yesterday might not work today. Sellers must stay up-to-date with the latest changes and adapt their strategies accordingly. Failure to do so can result in penalties, account suspensions, and ultimately, loss of business.

Furthermore, the gurus tend to overlook the amount of time and effort it takes to manage an Amazon FBA business successfully. From sourcing products, optimizing listings, managing inventory, dealing with customer inquiries, and handling returns, there are countless tasks that demand attention. It’s not as hands-off as the gurus would lead you to believe. Running an Amazon FBA business can easily become a full-time job, especially if you’re aiming for significant growth and success.

Lastly, competition is fierce in the Amazon FBA world. With the barrier to entry being relatively low, it’s becoming increasingly crowded with sellers vying for the same customers. This means that finding a unique product or differentiating yourself from the competition becomes a significant challenge. It requires constant innovation, staying ahead of trends, and providing exceptional customer service to stand out.

In conclusion, while Amazon FBA does offer opportunities for success, it’s essential to approach it with a realistic mindset. The gurus might not tell you about the years of hard work, the countless failures, and the evolving landscape you’ll encounter on this journey. If you’re willing to put in the time, effort, and continuously adapt to the changing ecosystem, then Amazon FBA can be a rewarding venture. But it’s crucial to understand the challenges and be prepared for the reality beyond the gurus’ glamorous promises.

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3 Comments

  1. Dean Helm

    Hi Janson, I am new to your channel! I have been on the journey for a couple years now and sounds like our experience has been very similar so I can relate to what you are sharing. I have a question around margins… I watched your quarterly update video and your numbers are very impresive. Your margin for the Q was 19%, is this what you are aiming for? If not what are you hoping to achieve realistically? What are your targets? I am aiming for 35%-40%. Should I lower my expectations? I currently achieve between 15%-30%.

    Reply
  2. Paul Hayles

    As a FBA seller myself you’ve covered all bases there Janson. The highs the brutal lows, the good reviews the bad reviews the high sales/low/no sales days. The thing that was missed was the PPC budget to get things going can be excruciating painful. It’s no joke. However, on the balance of things would I change things, HELL NO!! I’ve been an electrician for 30 years plus and to wake up with a house rewire hanging over you is a thousand times worse. Running to wholesalers, organising men and dealing with customers and paperwork is a reminder of why I do FBA. Don’t have any of that. Also I went on holiday recently and when I got to Bulgaria I turned on my phone I made 3 sales during the flight. It’s a great opportunity but with pitfalls but if done properly it’s super. I’ve no affiliation to Janson. I like his videos.

    Reply
  3. Samantha James (Sam)

    100% agree with Amazon always being on your mind! It's refreshing to hear your honest take on selling on Amazon

    Reply

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