Unlocking Amazon FBA UK: A Guide to Category and Brand Ungating in 2023

Jan 23, 2025 | Amazon FBA | 0 comments

If you’re a seller on Amazon FBA UK, you may have come across the term “ungating” before. Ungating is the process of gaining approval to sell products in restricted categories or brands on the Amazon platform. Being ungated allows you to access a wider range of products to sell, increasing your potential for success and profitability.

In this article, we’ll explore how to get ungated on Amazon FBA UK in 2023, specifically focusing on category and brand ungating.

Category Ungating:

1. Understand the Requirements: Each category on Amazon has its own set of requirements for ungating. Before applying for ungating, make sure you meet all the necessary criteria. This may include providing documentation such as invoices, product images, or brand authorization letters.

2. Build a Positive Selling History: Amazon looks at your selling history and performance metrics when considering ungating requests. Make sure you have a solid track record of positive reviews, low order defect rates, and on-time deliveries.

3. Apply for Ungating: Once you’re confident you meet the requirements, submit an ungating request through your Seller Central account. Be sure to provide all the necessary documentation and information requested.

4. Follow Up: After submitting your request, check back regularly for updates. Amazon’s ungating process can sometimes take time, so be patient and proactive in following up on your application.

Brand Ungating:

1. Research the Brand’s Requirements: Some brands have specific requirements for sellers looking to become authorized resellers. Research the brand’s guidelines and ensure you meet all their criteria before applying for ungating.

2. Establish a Relationship with the Brand: Reach out to the brand directly to express your interest in becoming an authorized reseller. Building a relationship with the brand can increase your chances of success in getting ungated.

3. Provide Documentation: Just like with category ungating, brand ungating may require you to provide documentation such as invoices, product images, or brand authorization letters. Make sure you have all the necessary paperwork ready to support your application.

4. Apply for Ungating: Submit your ungating request through your Seller Central account, following the brand’s specific guidelines. Be thorough and transparent in your application to increase your chances of approval.

Overall, the key to getting ungated on Amazon FBA UK in 2023 is to understand the requirements, build a positive selling history, and provide all the necessary documentation to support your application. By following these steps and being proactive in your approach, you can increase your chances of successfully getting ungated and expanding your product offerings on the platform.