Yes, You Can Sell Multiple Brands on the Same Seller Central Amazon FBA Account

Jul 27, 2024 | Amazon FBA | 33 comments

Yes, You Can Sell Multiple Brands on the Same Seller Central Amazon FBA Account




Can I Sell Multiple Brands on the Same Seller Central Amazon FBA Account? (YES)

If you’re a seller looking to expand your product offerings on Amazon, you may be wondering if you can sell multiple brands on the same Seller Central Amazon FBA account. The good news is, the answer is yes!

Amazon allows sellers to sell multiple brands on the same account, as long as they follow the platform’s guidelines and policies. This means that you can list products from different brands on your account and manage all of your sales from one central dashboard.

Selling multiple brands on the same account can be a great way to diversify your product offerings and reach a wider audience of customers. It can also help you streamline your operations and save time and effort by managing all of your sales in one place.

To sell multiple brands on the same Seller Central Amazon FBA account, you will need to ensure that you have the appropriate permissions and agreements in place with the brands whose products you plan to sell. This may include obtaining permission from brand owners or distributors to sell their products on Amazon and abiding by any restrictions or requirements they may have.

It’s also important to keep in mind that each brand may have its own set of guidelines and requirements for selling their products online. Make sure to familiarize yourself with these guidelines and ensure that you are in compliance with each brand’s policies.

In addition, when selling multiple brands on the same account, it’s important to maintain clear and accurate product listings for each brand’s products. This includes providing detailed product descriptions, high-quality images, and accurate pricing information for each listing.

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Overall, selling multiple brands on the same Seller Central Amazon FBA account can be a profitable business opportunity for sellers looking to diversify their product offerings and reach a wider audience of customers. By following Amazon’s guidelines and policies, obtaining the necessary permissions from brand owners, and maintaining clear and accurate product listings, sellers can successfully sell multiple brands on their account.


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33 Comments

  1. @behzadbehboodi4815

    Hi, thanks for the helpful video! I have a specific question: Can I assign different bank accounts to each of my brands under a single Amazon seller account? All the bank accounts are under my company’s name. I want to manage finances separately for each brand. Is this possible, or do I need to create separate seller accounts for each brand? Any advice would be greatly appreciated!

    Reply
  2. @cale9987

    Can I sell the same product under both brand names?

    Reply
  3. @OMPERIO

    Hello . I am a seller of a physical store of household appliance products and one of our suppliers did not give the exclusivity to market one of their products on Amazon. They already market other products but they want us to exclusively market that one because it is larger and our logistics network is better optimized. We have registered our brand name on Amazon (which is different from the supplier's brand) and we would like to know if we can create a listing with the brand attribute of our store so that customers go to our storefront directly. Can this be done without the listing being removed in the future? We don't want to waste time or effort. Thanks in advance for any help you can give me. Kind regards.

    Reply
  4. @PsychologyProbes

    Hi I have a question do you know if i get a bad review and 1 in one brand does it affect all the other brands in the same seller central account for amazon to sell

    Reply
  5. @mattkhan9026

    Would we need to register all brands differently to be able to sell different brands ?

    Reply
  6. @user-hs2yz1jm9g

    Hi Steven,
    We are already selling body care products under a brand on Amazon Seller Central. We recently launched a new cosmetics brand, not as a separate entity, but as a brand attached to our main company. So this new brand does not have its own tax ID. How can we do to manage inventory and sales activity separately?
    Thank you !

    Reply
  7. @matthew_tran04

    Hi Steven I got a question. When you said that you can have different brands under the same brand store, I was wondering do those brands have to be enroll those different brands in Amazon brand registry? Someday I do plan on running my own Amazon storefront and I plan on selling action figures under different brands of my own and have one brand store front with all those different brands in the same store rather then having individual stores for those different brands. I got that idea because I bought figures branded My Little Pony in the past on Amazon Canada and the link said “vist the hasbro store” and they had a whole bunch of different brand like Playskool, Transformers, Hasbro gaming etc. That’s one example on I want to setup my brand store and I thought that was a neat idea to setup a brand store with multiple brands under one store when I start my business. Btw I’m from Canada I’d like your advice. Thanks.

    Reply
  8. @auraiha3349

    Do you need to trade mark every single new brand you make under your one seller central account?

    Reply
  9. @ronque6053

    Great video ​@My Amazon Guy — one quick question since it was a little confusing:
    "It's against TOS to sell the same products on multiple accounts" – does this refer to the same ASIN's or the same type of products? eg. selling a silicone spatula as Brand A and selling a silicone spatula as Brand B — is against TOS? or are/can they considered "unique products" since each have its own branding etc.(or might differ in color or size)

    Reply
  10. @nathanaelferrari573

    Thanks for the info! I'm taking over management for a product a friend of mine has created, patented, and trademarked. It's not on Amazon yet so I'll be taking care of all that. Should I be creating a Seller Central account for my friend and listing it under that or can I just add it as a brand under my Seller Central? The thing is that in a couple years he may take it over himself or transfer to another person to manage. Just want to keep it clean.

    Reply
  11. @Fnpro221

    Thank you, Steve, great content! Question – if I have mutliple brands on the same account, is it possible to sell (transfer ownership ) of one of them to a different owner, while maintaining control of the remaining brand?

    Reply
  12. @CuriosityCorner675

    Hi, I have a question… when it comes to brand registry.. do I need to register every product I have? for example I have different type of products like gadgets, beverages, etc. do I need each of them to be brand registered?

    Reply
  13. @rollinontwentytwos

    Hi Steve, I have my own coffee brand on my seller account and my roaster wants me to sell his coffee under his brand on my seller account, he has nor barcodes or any set up on amazon, can i sell his brand on my account? do i need to get all new barcodes for his brand? thanks

    Reply
  14. @SaveMoneyShoppingOnline

    I think I need to be more specific in regards to what I was asking in my previous question. I currently have one seller account and one brand in the outdoor sports niche. A friend and I are creating a completely unrelated brand in the home and kitchen niche. If I put the brand under my current seller account how would I be able to seperate finances(payouts, sales, taxes, etc)? Or in this case should we just create another seller account? The trademark for new brand is under my name but has not be registered with brand registry yet. Would I need to be the owner of the new seller account as well or can I just assign who has access to the new brand within brand registry once registered? Hopefully that all made sense. Thanks again.

    Reply
  15. @fitmammal3034

    Very informative video! Does the seller feedback remain same for multiple brands under same account?

    Reply
  16. @YeshuaQureshi

    Hey Steve! Questions – if we have 2 brands under a single seller central account, would we be able to sell one brand while keeping keeping the other? This is what we want to do, but are not sure whether or not we should start a new account due to this uncertainty. Thanks in advance!

    Reply
  17. @SaveMoneyShoppingOnline

    Thanks for the great video. So create a second seller account I would need to use a different bank account, LLC, etc. It is also probably best just to create a second seller account for the new brand in case down the road I want to sell one of the brands correct? Thanks again

    Reply
  18. @ERIC-jl8dp

    You have to llc for each one? Thx

    Reply
  19. @ascbueub

    hello! great video! Just a couple of quick questions, but say for Age of Sage and Momstir, are they both under the same seller central account? did you need 2 different business entities?

    Reply
  20. @Bertthemovieguy

    Is it possible to sell , 10 totally different products, different genres, under 10 different brand names under one FBA seller account?

    Reply
  21. @subghat123

    I have already brand approval from Amazon for my first item..now I want to add another item under same brand..do I have to go through brand registry again? Because when I created i see Generic brand and I cannot change it..

    Reply
  22. @dominiquebraithwaite8452

    When you say different banking infrastructure. Do you mean each seller account must have different bank info ie: routing/account number? If you go the route of one account, multiple brands/stores this wouldn’t be an issue, correct?

    Reply
  23. @doolio6714

    Hi thanks for this, question if I launch two completely different brands on one amazon seller account, does this make it difficult to exit one brand and not the other (sell to an aggregator for example)?

    Reply
  24. @hawkhawk9360

    Thanks for the video, if I want to sell 2 different items in the same selling area that has the pictures and description, do I must have private label so I put them in the same box or amazon can do that instead?

    Reply
  25. @Bindas466

    Hi. How are you? Suppose I start the amazon business and doing the business till 4 years. Now I want to stop the amazon business for few years because I am going to study abroad for 3 years. I can't do the business in that country because I am a student in that country. So after completion of my graduation for 3 years I want to restart my amazon business. So can I restart the amazon business after 3 years of stopping the business?

    Reply
  26. @onetech7230

    My question is How many store front can i create not brand ?

    Reply
  27. @Jferrari427

    Great video! How do you set up multiple brands on one Amazon Seller Central account? thanks!

    Reply
  28. @cortostergard1309

    Hey thanks a lot for this amazing video! Question so if I have 1 seller account and inside 2 brands, is it possible to be paid with 1 different bank account for each brand? So in my case to have 2 bank accounts because of 2 brands. Thanks a lot.

    Reply
  29. @Bindas466

    Hi. How are you? What is the other way of selling products on amazon other these ways to sell on Amazon FBA: Amazon Private Label, retail arbitrage, wholesale, and creating your own product? What is the method called where I order product directly from alibaba and ship it to amazon warehouse without private label?

    Reply
  30. @Bindas466

    Hi. How are you? Will my business in amazon make a lose if I don't win buy box? And is it compulsory to win buy box to be more profitable in amazon? Do I have to win buy box while selling every products on amazon?

    Reply
  31. @Bindas466

    Hi. How are you? How do amazon seller get money from the buyer? Do amazon seller get money in bank accounts or in credit card?

    Reply
  32. @Bindas466

    Hi. How are you? Can I sell multiple different products on amazon? Suppose I want to sell baby product and electronics products such as mobile phone and etc etc different types of product category like jewelry,fashion clothes,electronic device together in amazon in one single seller account of mine. So can I sell? Pls reply

    Reply
  33. @kaycali4912

    Can you do a tutorial on how to set up the 2 different brand pages one 1 seller account?

    Reply

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